By using www.guldager.com, you accept that Guldager A/S processes your personal data and cookies in accordance with the data and cookie policy below. Cookies are used to make www.guldager.com function properly. Among other things, we use cookies to improve our website.
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Briefly about the Privacy and Personal Data Policy
This privacy and personal data policy has been compiled to better inform you as a customer about what personal data Guldager A/S processes and how we process it – personal data being defined as any data that can be linked to an individual. Please read our privacy policy thoroughly to gain a clear understanding of what data we collect, how we collect it, and how we protect your information.
Guldager A/S respects all requests for the confidentiality of personal information submitted online and is mindful of the need for appropriate protection and secure processing of all personal data we receive.
If the privacy policy below is not accepted, Guldager A/S reserves the right to decline orders and other inquiries, as a lack of acceptance may prevent Guldager A/S from servicing the relationship as required by applicable legislation.
Personal Data
Personal data covers all data that can be used to identify individuals, including, but not limited to, first name, middle name, last name, age, gender, position, private address or other physical address, email address, or other contact information, regardless of whether it pertains to their private residence or workplace.
Similarly, personal data also includes behavioral data, purchase history, financial information, etc., all of which are used to maintain the customer and supplier relationship between customers and Guldager A/S.
What personal data do we collect and process?
You can access www.guldager.com without disclosing your personal data. When accessing the website, an ID is assigned to your session. This can not identify you as a person.
Guldager requires various personal data to conduct business with you and your company, maintain the servicing of the customer relationship, and market products and services. Certain information is also collected and processed to comply with legal requirements under anti-money laundering and bookkeeping acts.
The following information may be collected and processed when you conduct business with Guldager A/S:
Email address, first and last name, address, phone number, age, gender, technical details (including IP addresses), behavior (including: visited URLs, event triggers, actions such as clicks, open rates, log-in, time spent on each page, etc.), geographic data, and data necessary for the completion of a transaction.
Guldager collects and processes information about you when you:
- Make purchases
- Send inquiries, complaints, and/or otherwise interact with Guldager
- Subscribe to and/or interact with online marketing materials (including – but not limited to – newsletters, SMS and notifications, advertisements on third-party websites, or similar)
- Provide personal data in any other way to Guldager A/S
Guldager A/S only collects the personal data necessary to deliver a service or product, market services and products, or process inquiries.
Guldager A/S does not collect or purchase personally identifiable information from third parties.
Please note that in connection with invoicing, billing and banking information is retained in accordance with applicable laws in this area, including anti-money laundering and bookkeeping legislation.
How do we use your information?
We may use the collected information in the following ways:
- To personalize your experience via email and website through personal recommendations based on purchase history
- To improve www.guldager.com and marketing from Guldager A/S
- To better assist you when contacting customer service
- To administer competitions, customer surveys, etc.
- To process your orders as quickly as possible
- For collecting product and Trustpilot reviews
- For following up on inquiries
- For general marketing purposes
How do we protect your information?
Our website is continuously scanned for security vulnerabilities and weaknesses to proactively prevent potential data breaches and ensure maximum security. Regular malware scans are also performed.
Your personal data is stored on secure networks and can only be accessed by a limited number of employees with specific access rights. These employees are bound by our internal data privacy policy, which protects your rights and ensures compliance with applicable legislation.
Who do we share personal data with?
Personal data provided on www.guldager.com or via telephone contact is only disclosed to:
- Internal departments
- Trusted third parties necessary for the fulfillment of agreements regarding delivery, payment, and servicing, including debt collection agencies and legal authorities
- Business partners for the purpose of maintaining your account and/or marketing.
To provide the best possible experience on Guldager's websites, we collect statistics on how users interact with the pages. These statistics are used exclusively in anonymized form, such as to monitor which pages and content users engage with.
Guldager uses Google Analytics to collect visitor statistics and shares IP addresses with Google Analytics for this purpose. The privacy terms for Google Analytics are accepted upon visiting www.guldager.com and can be found here: www.google.com/privacy
A data processing agreement is in place between Guldager A/S and all business partners and suppliers to safeguard the interests of users and customers at all times. These agreements can be provided upon request.
Where is your personal data stored?
Your data is stored on servers within the Nordic region. Some personal data is managed by a third party (data processor) that stores and processes personal data on Guldager's behalf in accordance with this data privacy policy and applicable data protection legislation.
If you wish to unsubscribe from our newsletters at any time, you can follow the instructions at the bottom of each email. If you experience any issues unsubscribing, please contact our customer service using the contact details below.
Unsubscribing from marketing communications from Guldager A/S will revoke all consents you have provided to us. These cannot be restored. Please note that if you wish to access previously sent materials, past offers, or similar records at a later date, these cannot be recovered.
How long is your personal data retained?
For active customer relationships, your data is retained for as long as necessary to provide service to you. If the customer relationship is terminated, your data is retained for up to two years, depending on the nature of the data. Emails used for marketing purposes are automatically deleted or retained based on your engagement – if you do not open our marketing emails, your data is automatically deleted after six months.
You may request access to or deletion of your data at any time. Due to other legal obligations (such as the Danish Bookkeeping Act and Anti-Money Laundering Act), all transactional data, including contact and company information, is retained for five years.
Data Breach
We take security breaches and data leaks extremely seriously. In the event of a suspected data breach from Guldager A/S's internal servers or external partners, a series of measures will be initiated to ensure the best possible protection for our customers and users.
This includes assessing the scope of potential damage, notifying potentially affected customers and users, reporting to the Danish Data Protection Agency (Datatilsynet), and taking action to contain the impact of the breach.
If we suspect a data breach from Guldager A/S or its external partners, all affected parties, including the user, will be notified within 72 hours. If you suspect that your data has been compromised by Guldager A/S, please contact us immediately.
Access to information
You can modify your account details and areas of interest at any time, including specifying whether you wish to be contacted regarding product or service offers, or to unsubscribe from newsletters.
You have the right to be informed of what data we have registered about you. If you wish to receive a copy of this information, please contact us at: guldager@guldager.com
If you wish to have all data deleted, please contact us at: guldager@guldager.com
Note! Once all data is deleted, it cannot be recovered. Data required to be retained by law cannot be deleted upon request.
Revision
We continuously review our data processing procedures.
Last updated: 10.10.2025
Contact, modification, and updates to the privacy policy
Guldager A/S is committed to continuously complying with legal requirements for privacy protection.
If you have any questions or comments regarding our data policy or how we use your personal data, please contact us at guldager@guldager.com.
If you wish to unsubscribe from our newsletters at any time, you can follow the instructions at the bottom of each email. However, should you experience any issues unsubscribing, our customer service can be reached via the contact details below.
Unsubscribing from marketing communications from Guldager A/S will revoke all consents you have provided to us. These cannot be restored. Please note that if you wish to access previously sent materials, past offers, or similar records at a later date, these cannot be recovered.